Start with the kite balancing on its nose (something that may require a little practice in itself) Start with a hard pull on both lines to flatten the kite down into a belly down position, then immediately release and execute a French Toast to launch the kite. The overall sequence of moves is hard-pull, release, quick-pull, release.
With practice, the move can be done very fluently and the kite appears to simply bounce off its nose into flight.